AI visibility tools · SEO suite AI visibility add-on
Ahrefs Brand Radar pricing, AI indexes and how the add-on works
Ahrefs Brand Radar is Ahrefs' AI visibility tool. It tracks how any brand shows up in AI answers using a database of hundreds of millions of search-backed prompts, and reports mentions, citations, AI share of voice and estimated impressions. AI indexes (AI Overviews and AI Mode, ChatGPT, Perplexity, Gemini, Copilot, Grok) are a paid add-on at $199/month per index or $699/month for all; custom prompt tracking is included from the Lite plan, with extra check packs from $50/month.
- Website
- ahrefs.com/brand-radar
- Category
- SEO suite AI visibility add-on
- Pricing
- AI index add-on $199/month per platform or $699/month for all (includes 2,500 custom prompt checks); custom prompt packs $50, $100 or $250/month; requires a paid Ahrefs plan
- Free option
- Custom prompts included with Ahrefs Lite and above; beta indexes (YouTube, Reddit, TikTok) free on Lite or higher; no free plan
- AI engines tracked
- Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Gemini, Microsoft Copilot, Grok, Claude (custom prompts only)
- Best for
- SEO and content teams already on Ahrefs who want to benchmark their brand and competitors across many AI platforms using a large, ready-made prompt set.
- Not ideal for
- Small businesses without an Ahrefs subscription, or anyone wanting a low-cost single check; the add-on sits on top of a paid plan.
What Ahrefs Brand Radar does
- Prompt index of hundreds of millions of search-backed prompts
- Mentions, citations, AI share of voice and estimated impressions
- Analyze any brand, including competitors, without setup
- Custom prompt tracking from daily to monthly
- Search Demand and Web Visibility indexes
- Dashboards, API and Looker Studio access
What Brand Radar is
Brand Radar is Ahrefs' tool for tracking how brands show up in AI search. Its main difference from most trackers is the starting point: instead of asking you to write prompts, Ahrefs maintains a large index of prompts derived from its keyword database (the help center cites 405 million or more search-backed prompts, the product page says over 492 million monthly). You type a brand, and Brand Radar shows where it already appears, for you or any competitor.
The Overview report compares brands on four metrics:
- Mentions: how often the brand name appears in answer text.
- Citations: how often AI links to your pages or domain, the core of AI citations.
- AI share of voice: your share of mentions and citations against competitors in a topic set.
- Estimated impressions: visibility weighted by the search volume behind each prompt.
Brand Radar pricing and the add-on
Brand Radar is priced in layers on top of a paid Ahrefs subscription.
| Layer | Price | Notes |
|---|---|---|
| Custom prompts | Included from Lite | Check packs: Basic $50 (2,500 checks), Growth $100 (7,000), Scale $250 (25,000) per month |
| One AI index | $199/month per platform | Needs the Brand Radar AI add-on on any paid plan |
| All AI indexes | $699/month | Includes 2,500 custom prompt checks |
| Beta indexes | Free on Lite or higher | YouTube, Reddit, TikTok |
Overage on custom prompts runs from $0.020 down to $0.010 per check depending on the pack. Search Demand needs Starter or higher and Web Visibility needs Standard or higher. Existing subscribers add indexes under Account Settings, Billing, Subscription. Grok joined in April 2026 and is included in the all-indexes add-on or sold alone at $199/month.
Platforms and refresh rates
Brand Radar covers AI Overviews and AI Mode, ChatGPT, Perplexity, Gemini, Copilot and Grok. Claude is only available for custom prompts, and one Claude check uses 8 checks. At the time of checking, the help center noted that Ahrefs was temporarily unable to gather new Grok data. Freshness varies: AI chatbot indexes update once a month, Google AI Overviews every few days, and custom prompts daily, weekly or monthly as you choose.
Who it fits, and alternatives
Brand Radar is strongest for competitive research at scale: you can size any brand's AI presence without building a prompt list. The monthly refresh on chatbot indexes makes it a benchmarking tool more than a day-to-day monitor. Teams already in Semrush will compare it with the Semrush AI Toolkit; dedicated trackers such as Profound and Peec AI are the other common comparisons.
Ahrefs Brand Radar and GetPicked
Brand Radar is a market-wide research tool: it can look up any brand across a huge prompt index and compare share of voice. GetPicked is narrower and hands-on for small companies: a Pick Check (free with an account) across ChatGPT, Claude, Gemini, Perplexity and Grok, then copy-ready fixes that a human approves and that are verified after they go live.
GetPicked wrote this page and sells a competing product. Facts above come from Ahrefs Brand Radar's own pages, linked below.
Questions
- How much does Ahrefs Brand Radar cost?
- Ahrefs' help center lists AI indexes at $199/month per platform, or $699/month for all platforms including 2,500 custom prompt checks. Custom prompt packs cost $50, $100 or $250 a month. All of this sits on top of a paid Ahrefs plan.
- Is Brand Radar included in Ahrefs plans?
- Partly. Custom prompt tracking is included with every Ahrefs plan from Lite onwards, and beta indexes for YouTube, Reddit and TikTok are free on Lite or higher. The AI platform indexes need the Brand Radar AI add-on.
- Which AI platforms does Ahrefs Brand Radar cover?
- AI Overviews and AI Mode, ChatGPT, Perplexity, Gemini and Copilot, plus Grok since April 2026. Claude is available only for custom prompts, where each Claude check counts as 8 checks.
- How often is Brand Radar data updated?
- Per Ahrefs' help center, AI chatbot indexes such as ChatGPT and Gemini refresh once a month, AI Overviews every few days, and custom prompts as often as daily depending on your setting.
Other AI visibility tools
Sources
Checked against these pages on 2026-10-19. Operators change their crawlers; check the source before relying on a detail.