AI visibility tools · SEO suite AI visibility toolkit
Semrush AI Toolkit (AI Visibility): price, reports and limits
Semrush's AI Toolkit, now sold as the AI Visibility Toolkit, shows how brands appear in AI-generated answers. It costs $99/month as its own toolkit, with no free trial, and includes an AI Visibility Score, competitor and prompt research, brand performance (share of voice and sentiment), daily prompt tracking on ChatGPT and Google AI Mode, and an AI search site audit. The base plan tracks 25 prompts; Semrush One bundles it with the SEO Toolkit from $199/month.
- Website
- semrush.com
- Category
- SEO suite AI visibility toolkit
- Pricing
- AI Visibility Toolkit $99/month (25 prompts); extra users $99, extra Brand Performance domain $99, 50 more prompts $60/month; Semrush One from $199/month
- Free option
- No free trial for the AI Visibility Toolkit; Semrush has a free account with limited AI Visibility features
- AI engines tracked
- ChatGPT, Google AI Mode
- Best for
- Marketing teams already paying for Semrush who want AI visibility data next to their keyword, backlink and site audit data.
- Not ideal for
- Teams that need many AI engines tracked (prompt tracking covers ChatGPT and Google AI Mode) or a free trial before paying.
What Semrush AI Toolkit does
- AI Visibility Score in Visibility Overview
- Competitor Research for AI answers
- Prompt Research with volume, difficulty and intent
- Brand Performance: share of voice, sentiment and narratives
- Daily Prompt Tracking
- AI Search Site Audit for crawler blockers
What the Semrush AI Toolkit is
The product many people search for as the Semrush AI Toolkit is documented in Semrush's knowledge base as the AI Visibility Toolkit (the help article's address still reads "ai-toolkit"): a toolkit that "shows you how brands appear in AI-generated answers". It sits next to Semrush's SEO Toolkit on the same platform. If you search for "Semrush AI visibility", this is the product.
The toolkit has six parts:
- Visibility Overview: an AI Visibility Score for your brand's presence in AI search.
- Competitor Research: how AI platforms position you against named competitors.
- Prompt Research: keyword-style research for prompts, with volume, difficulty and intent by topic.
- Brand Performance: AI share of voice, sentiment and the narratives AI tells about your brand, with recommendations.
- Prompt Tracking: daily tracking of specific prompts on Google AI Mode and ChatGPT.
- AI Search Site Audit: checks for technical issues that could block AI crawlers, such as a robots.txt rule (you can also test that with the robots.txt checker).
Pricing and limits
| Item | Price |
|---|---|
| AI Visibility Toolkit | $99/month |
| Additional user | $99 |
| Additional Brand Performance domain | $99/month |
| 50 extra prompts | $60/month |
The base toolkit includes 1 project, 1 Brand Performance domain, 25 tracked prompts, 300 daily queries in AI analysis reports, 1,000 daily queries in Prompt Research, AI search checks for up to 100 pages and 10 CSV exports a day. There is no free trial for the toolkit. Added to an annual subscription, it aligns with your billing cycle as a prorated one-time charge.
Semrush One bundles the SEO and AI Visibility toolkits into three plans, sold on the "SEO + AI Search" pricing page: Starter at $199/month (50 prompts tracked daily, 1 domain for AI brand performance, 300 AI visibility reports a day), Pro+ at $299/month (100 prompts daily) and Advanced at a custom price with unlimited daily prompts. Annual billing lowers Starter to $165.17/month and Pro+ to $248.17/month.
Strengths and limits
The strength is context. Prompt Research works like keyword research, and the toolkit sits beside Semrush's backlink, keyword and audit data, so an SEO team can move from "we are missing in AI answers" to "here is the content and link gap" in one tool. The limit is engine coverage: the knowledge base names only ChatGPT and Google AI Mode for tracking, so teams that need Perplexity, Claude or Gemini measured separately will need another tool.
Alternatives
The closest suite-based alternative is Ahrefs Brand Radar, which leans on a large prompt index. Adobe's LLM Optimizer now combines Adobe's optimization tools with Semrush market intelligence for enterprises. Dedicated trackers such as LLMrefs, which lists 11 engines, suit teams that need wider coverage.
Semrush AI Toolkit and GetPicked
Semrush's toolkit is a research and monitoring layer inside a large SEO suite, built for marketers who run their own analysis. GetPicked runs a Pick Check (free with an account) across ChatGPT, Claude, Gemini, Perplexity and Grok, shows who gets picked instead, and works with small companies on copy-ready fixes that a human approves and that are verified after they go live.
GetPicked wrote this page and sells a competing product. Facts above come from Semrush AI Toolkit's own pages, linked below.
Questions
- Is the Semrush AI Toolkit an add-on?
- It is sold as its own toolkit at $99/month. If you already have an annual Semrush subscription, you can add it and pay a one-time prorated amount for the rest of your term instead of monthly charges.
- How much does Semrush AI Visibility cost?
- $99/month for the toolkit, which includes 25 tracked prompts and one Brand Performance domain. Extra users and extra domains are $99 each, and 50 more prompts cost $60/month. Semrush One plans that bundle SEO and AI visibility start at $199/month.
- Which AI engines does Semrush AI Visibility track?
- Semrush's knowledge base says Prompt Tracking monitors Google AI Mode and ChatGPT, and Brand Performance runs its queries through LLMs like ChatGPT and Google's AI Mode.
- Is there a free trial of the Semrush AI Toolkit?
- No. The knowledge base says the toolkit does not offer a free trial. Semrush's general seven-day trial and free account cover the wider platform, and the free account lists some AI Visibility features.
Other AI visibility tools
Sources
Checked against these pages on 2026-10-19. Operators change their crawlers; check the source before relying on a detail.