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AI visibility tools · Enterprise AI visibility and AI marketing agents

Profound review: pricing, trial limits, engines and competitors

Profound is an AI marketing platform, sold at tryprofound.com, that measures how answer engines such as ChatGPT, Perplexity, Gemini and Google AI Overviews describe a brand, and adds AI agents that draft content and other marketing work. It publishes a free 7-day trial (50 prompts, three engines) and custom Enterprise pricing; no paid self-serve price appears on its pricing page.

Category
Enterprise AI visibility and AI marketing agents
Pricing
Not published: Enterprise is custom; an Agency Growth plan is named without a price
Free option
7-day free trial: 50 prompts run daily on ChatGPT, Gemini and Google AI Overviews, unlimited seats
AI engines tracked
ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Anthropic Claude, Google AI Overviews, Exa Search
Best for
Large brands and agencies with dedicated AEO, content or PR teams that want daily tracking across many answer engines, prompt demand data and AI agents in one contract.
Not ideal for
Small companies that want a published monthly price, or that need someone to make the fixes rather than a platform for an in-house team to run.

What Profound does

  • Answer Engine Insights: how answer engines describe your category and your brand
  • Prompt Volumes: what people ask AI, from real conversation data
  • Agent Analytics: how AI bots crawl, cite and refer to your pages
  • Shopping: SKU-level visibility in ChatGPT Shopping (Enterprise)
  • Agents and AI Marketer: credit-based agents that draft work for approval
  • Enterprise controls: SSO/SAML, RBAC, SCIM, SOC 2, API and CSV/JSON exports

What Profound is

Profound describes itself as an AI marketing platform for winning visibility in AI search. The core is Answer Engine Insights: it runs a set of prompts against answer engines every day and reports how often and how favorably your brand appears, which sources get cited, and how competitors compare. Around that sit Prompt Volumes (what people actually ask AI), Agent Analytics (how AI crawlers view, cite and send traffic to your pages), Shopping for SKU-level tracking in ChatGPT Shopping, and a set of Agents plus an "AI Marketer" that drafts content, social and PR work for a human to approve.

Its homepage names customers such as Ramp, MongoDB, Plaid and Zoom, and lists enterprise requirements: RBAC, SCIM, SOC 2 and 200+ integrations. Teams it targets are AEO, content, and PR and brand teams, plus agencies.

Profound pricing and the free trial

Profound's pricing page shows two plans and no dollar figures:

TrialEnterprise
PriceFree for 7 daysCustom
Prompts50, fixed set, dailyTailored prompt plan, daily
Answer enginesChatGPT, Gemini, Google AI OverviewsUp to 9
Languages / regions1 / 1Custom
SeatsUnlimitedUnlimited
Exports, API, historyNoneCSV and JSON, API, all-time history
ChatGPT ShoppingNoYes
SupportNoneEmail, Slack or a dedicated specialist

Agents are billed in credits that depend on how complex each run is, and the platform estimates the cost before an agent runs. The FAQ also mentions a self-serve Agency Growth plan with 400 credits per month per client workspace, but the page does not show its price. So for "profound pricing" the honest answer is: free to try for a week, then a quote.

Strengths and limits in this review

Strengths. Broad engine coverage on Enterprise (ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search). Prompt demand data is unusual in this category and helps choose which prompts to track. Agent Analytics covers the crawler side, which matters if bots like GPTBot are blocked by a firewall you forgot about.

Limits. No public price makes budgeting slow for smaller buyers. The trial is narrow: three engines and a prompt set you cannot edit, so it shows the product rather than your real market. And it is built for a team that will act on the data; the agents draft, but someone in-house still reviews and ships.

Profound competitors

If Profound is more than you need, compare it with tools that publish prices: Peec AI (self-serve plans from Starter up), Scrunch and AthenaHQ. Enterprise SEO suites Conductor and BrightEdge now track AI answers alongside classic rankings. Whichever you pick, the number to watch is your AI share of voice on the prompts your buyers ask.

Profound and GetPicked

Profound is a platform for marketing teams: it tracks up to nine answer engines daily and adds agents your team runs. GetPicked starts with a Pick Check (free with an account) across ChatGPT, Claude, Gemini, Perplexity and Grok, then hands a small company copy-ready fixes (or a done-with-you Fix Pack) and verifies them after they go live. If you have a team and an enterprise budget, Profound covers more engines and data; if you want the work done with you, GetPicked is closer.

GetPicked wrote this page and sells a competing product. Facts above come from Profound's own pages, linked below.

Questions

How much does Profound cost?
Profound does not publish a price. Its pricing page lists a free 7-day Trial and a custom-priced Enterprise plan, and its FAQ mentions a self-serve Agency Growth plan (400 agent credits per month per client workspace) without a price. You get a quote from its sales team.
Is tryprofound.com the official Profound website?
Yes. Profound's site, pricing page and sign-up live at tryprofound.com, which is why many people search for 'tryprofound' rather than the company name.
What does the Profound free trial include?
Seven days of daily tracking for 50 unique prompts on ChatGPT, Gemini and Google AI Overviews, in one language and one region, with unlimited seats and limited agent credits. Trial prompts cannot be customized, and there are no exports, API or data history.
Who are Profound's main competitors?
Other AI visibility platforms such as Peec AI, Scrunch, AthenaHQ and Otterly.AI, plus SEO suites that added AI search tracking, such as Conductor and BrightEdge. They differ mostly on published pricing, engine coverage and how much of the fix work they do.

More on Profound

Other AI visibility tools

Sources

Checked against these pages on 2026-10-19. Operators change their crawlers; check the source before relying on a detail.