AI visibility tools · Enterprise AI visibility and AI marketing agents
Profound review: pricing, trial limits, engines and competitors
Profound is an AI marketing platform, sold at tryprofound.com, that measures how answer engines such as ChatGPT, Perplexity, Gemini and Google AI Overviews describe a brand, and adds AI agents that draft content and other marketing work. It publishes a free 7-day trial (50 prompts, three engines) and custom Enterprise pricing; no paid self-serve price appears on its pricing page.
- Website
- tryprofound.com
- Category
- Enterprise AI visibility and AI marketing agents
- Pricing
- Not published: Enterprise is custom; an Agency Growth plan is named without a price
- Free option
- 7-day free trial: 50 prompts run daily on ChatGPT, Gemini and Google AI Overviews, unlimited seats
- AI engines tracked
- ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Anthropic Claude, Google AI Overviews, Exa Search
- Best for
- Large brands and agencies with dedicated AEO, content or PR teams that want daily tracking across many answer engines, prompt demand data and AI agents in one contract.
- Not ideal for
- Small companies that want a published monthly price, or that need someone to make the fixes rather than a platform for an in-house team to run.
What Profound does
- Answer Engine Insights: how answer engines describe your category and your brand
- Prompt Volumes: what people ask AI, from real conversation data
- Agent Analytics: how AI bots crawl, cite and refer to your pages
- Shopping: SKU-level visibility in ChatGPT Shopping (Enterprise)
- Agents and AI Marketer: credit-based agents that draft work for approval
- Enterprise controls: SSO/SAML, RBAC, SCIM, SOC 2, API and CSV/JSON exports
What Profound is
Profound describes itself as an AI marketing platform for winning visibility in AI search. The core is Answer Engine Insights: it runs a set of prompts against answer engines every day and reports how often and how favorably your brand appears, which sources get cited, and how competitors compare. Around that sit Prompt Volumes (what people actually ask AI), Agent Analytics (how AI crawlers view, cite and send traffic to your pages), Shopping for SKU-level tracking in ChatGPT Shopping, and a set of Agents plus an "AI Marketer" that drafts content, social and PR work for a human to approve.
Its homepage names customers such as Ramp, MongoDB, Plaid and Zoom, and lists enterprise requirements: RBAC, SCIM, SOC 2 and 200+ integrations. Teams it targets are AEO, content, and PR and brand teams, plus agencies.
Profound pricing and the free trial
Profound's pricing page shows two plans and no dollar figures:
| Trial | Enterprise | |
|---|---|---|
| Price | Free for 7 days | Custom |
| Prompts | 50, fixed set, daily | Tailored prompt plan, daily |
| Answer engines | ChatGPT, Gemini, Google AI Overviews | Up to 9 |
| Languages / regions | 1 / 1 | Custom |
| Seats | Unlimited | Unlimited |
| Exports, API, history | None | CSV and JSON, API, all-time history |
| ChatGPT Shopping | No | Yes |
| Support | None | Email, Slack or a dedicated specialist |
Agents are billed in credits that depend on how complex each run is, and the platform estimates the cost before an agent runs. The FAQ also mentions a self-serve Agency Growth plan with 400 credits per month per client workspace, but the page does not show its price. So for "profound pricing" the honest answer is: free to try for a week, then a quote.
Strengths and limits in this review
Strengths. Broad engine coverage on Enterprise (ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search). Prompt demand data is unusual in this category and helps choose which prompts to track. Agent Analytics covers the crawler side, which matters if bots like GPTBot are blocked by a firewall you forgot about.
Limits. No public price makes budgeting slow for smaller buyers. The trial is narrow: three engines and a prompt set you cannot edit, so it shows the product rather than your real market. And it is built for a team that will act on the data; the agents draft, but someone in-house still reviews and ships.
Profound competitors
If Profound is more than you need, compare it with tools that publish prices: Peec AI (self-serve plans from Starter up), Scrunch and AthenaHQ. Enterprise SEO suites Conductor and BrightEdge now track AI answers alongside classic rankings. Whichever you pick, the number to watch is your AI share of voice on the prompts your buyers ask.
Profound and GetPicked
Profound is a platform for marketing teams: it tracks up to nine answer engines daily and adds agents your team runs. GetPicked starts with a Pick Check (free with an account) across ChatGPT, Claude, Gemini, Perplexity and Grok, then hands a small company copy-ready fixes (or a done-with-you Fix Pack) and verifies them after they go live. If you have a team and an enterprise budget, Profound covers more engines and data; if you want the work done with you, GetPicked is closer.
GetPicked wrote this page and sells a competing product. Facts above come from Profound's own pages, linked below.
Questions
- How much does Profound cost?
- Profound does not publish a price. Its pricing page lists a free 7-day Trial and a custom-priced Enterprise plan, and its FAQ mentions a self-serve Agency Growth plan (400 agent credits per month per client workspace) without a price. You get a quote from its sales team.
- Is tryprofound.com the official Profound website?
- Yes. Profound's site, pricing page and sign-up live at tryprofound.com, which is why many people search for 'tryprofound' rather than the company name.
- What does the Profound free trial include?
- Seven days of daily tracking for 50 unique prompts on ChatGPT, Gemini and Google AI Overviews, in one language and one region, with unlimited seats and limited agent credits. Trial prompts cannot be customized, and there are no exports, API or data history.
- Who are Profound's main competitors?
- Other AI visibility platforms such as Peec AI, Scrunch, AthenaHQ and Otterly.AI, plus SEO suites that added AI search tracking, such as Conductor and BrightEdge. They differ mostly on published pricing, engine coverage and how much of the fix work they do.
More on Profound
Other AI visibility tools
Sources
Checked against these pages on 2026-10-19. Operators change their crawlers; check the source before relying on a detail.