AI visibility tools · AI brand visibility and fact checking
Waikay: what the InLinks AI brand visibility tool does and costs
Waikay, short for What AI Knows About You, is an AI search optimization and prompt-tracking tool owned by InLinks Optimization Ltd and led by Fred Laurent and Dixon Jones, author of Entity SEO. It checks what ChatGPT, Google, Claude and Sonar say about a brand, flags hallucinations, missing facts and competitive gaps, and turns them into topic reports and action plans. Paid plans start at $24.95/month, and a free tier gives 3 one-time credits.
- Website
- waikay.io
- Category
- AI brand visibility and fact checking
- Pricing
- Site Owners and Freelancers $24.95/month; Small Teams $69.95/month; Larger Teams $199.95/month; Enterprise custom
- Free option
- Free plan with 3 credits that do not renew (1 Brand Overview, 1 Topic Report and Action Plan, up to 20 prompt tracking calls)
- AI engines tracked
- ChatGPT, Google, Claude, Sonar
- Best for
- Freelancers, site owners and SEO teams who think in entities and topics and want an inexpensive way to see what AI models believe about a brand, including wrong facts.
- Not ideal for
- Teams that need a long list of AI engines tracked daily, or that want the fixes written and shipped for them.
What Waikay does
- Brand Visibility Tracker
- Topic Reports with GEO Action Plans
- Fact Tracker for hallucinations and missing knowledge
- Source Tracker
- Entity map
- Waikay APIs
What Waikay is
Waikay is an AI brand visibility tool whose name stands for "What AI Knows About You". It comes from the team behind InLinks, the entity SEO tool: the site footer credits InLinks Optimization Ltd, and the About page says Waikay was spun out of InLinks and is led by Fred Laurent, an engineer, and Dixon Jones, author of the book Entity SEO.
That heritage shows in the product. Waikay is less about counting how often you are mentioned and more about what the models believe. It analyzes AI responses to surface three things:
- Hallucinations: facts the models state about you that are wrong.
- Missing knowledge: facts that should appear but do not.
- Competitive gaps: topics where competitors are associated and you are not.
If you have worried about LLM hallucination damaging your brand, this framing is the main reason to look at Waikay.
Features and engines
The site lists a Brand Visibility Tracker, Topic Reports, a Fact Tracker, a Source Tracker, GEO Action Plans, an entity map and APIs. The plans name four answer sources: ChatGPT, Google, Claude and Sonar. The entity map ties into the entity SEO approach InLinks is known for: understanding which concepts a model links to your brand, then publishing content that strengthens the right ones.
Waikay pricing
| Plan | Monthly price |
|---|---|
| Free | $0, 3 credits that do not renew |
| Site Owners and Freelancers | $24.95 |
| Small Teams | $69.95 |
| Larger Teams | $199.95 |
| Enterprise | Custom, via sales |
The free plan includes one Brand Overview report, one Topic Report and Action Plan, and up to 20 prompt tracking calls in scrape mode, with full feature access. It is a sample rather than an ongoing free tier, but it is enough to see what the reports look like before paying.
Who it fits, and alternatives
Waikay suits freelancers and small teams who want a low entry price and care about accuracy as much as visibility. The engine list is shorter than some trackers, so if you need Gemini, Copilot or Grok tracked separately, compare it with LLMrefs, which lists 11 engines at $79/month, or Analyze AI. For a one-off free snapshot from a larger vendor, see HubSpot AEO Grader.
Waikay and GetPicked
Waikay is strongest at diagnosing what AI models know and get wrong about a brand, through an entity and topic lens, and it is priced for individuals. GetPicked runs a Pick Check (free with an account) across ChatGPT, Claude, Gemini, Perplexity and Grok, shows who gets picked instead, and then works with you on copy-ready fixes that a human approves and that are verified after they go live.
GetPicked wrote this page and sells a competing product. Facts above come from Waikay's own pages, linked below.
Questions
- Who makes Waikay?
- Waikay is owned by InLinks Optimization Ltd (UK) and was spun out of InLinks. Its About page names Fred Laurent and Dixon Jones, the author of Entity SEO, as the people leading it.
- What does the name Waikay mean?
- Waikay says its name stands for What AI Knows About You, which is also the core question the tool answers.
- How much does Waikay cost?
- Published monthly prices are $24.95 for Site Owners and Freelancers, $69.95 for Small Teams and $199.95 for Larger Teams. Enterprise pricing is handled by the sales team.
- Is Waikay free?
- There is a forever-free plan with 3 credits: one Brand Overview, one Topic Report and Action Plan, and up to 20 prompt tracking calls in scrape mode. The credits do not renew.
Other AI visibility tools
Sources
Checked against these pages on 2026-10-19. Operators change their crawlers; check the source before relying on a detail.