LLMrefs review: keyword-based AI rank tracking at $79/month

What LLMrefs is and how it measures

LLMrefs describes itself as an AI search analytics platform and LLM brand visibility tracker. Its founder and CEO is James Berry. The idea that sets it apart is the input: you give it keywords, the way you would in a classic rank tracker, rather than writing prompts by hand.

For each keyword, LLMrefs generates a set of fan-out prompts based on how people actually phrase questions to chatbots. This mirrors query fan-out, where an AI engine splits one question into many searches. LLMrefs runs those prompts across its engines, then aggregates and weights the answers per keyword and checks the prompts for statistical significance. The output looks familiar to SEO teams:

• Share of voice: how often your brand appears compared with competitors for that keyword.
• Average position: where you sit in the answer when you are mentioned.
• Citations: the source URLs the engines link to.

This makes LLMrefs a form of AI rank tracking that maps neatly onto an existing keyword list.

LLMrefs pricing

The pricing page lists a single paid plan, aimed at marketing teams:

Plan	Price	What is included
All in One	$79/month (shown as limited time)	500 prompts, unlimited projects, unlimited seats, all engines, weekly reports, CSV export and API, geo-targeting

A 7-day free trial is offered, and you can cancel any time. The site also offers a free account with no credit card required, but the pricing page does not spell out what the free account includes. The FAQ mentions upgrading if you need more than 50 keywords, so keyword limits apply even though the headline figure is prompts.

Engines, geo-targeting and extras

LLMrefs lists 11 engines: ChatGPT, ChatGPT Search, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude, Grok, Microsoft Copilot, Meta AI and DeepSeek. That is broad coverage for the price. You can target results by country and language; the site gives both "20+ countries and 10+ languages" and "50+ countries and 20+ languages" in different sections, so confirm the current list for your market. It also ships free AI SEO utilities, including a crawlability checker, a Reddit threads finder and an llms.txt generator.

Strengths, limits and alternatives

The strengths are price, engine coverage and the keyword-first workflow, which lowers the effort of choosing prompts. The trade-off is control: if you need to track one exact prompt your buyers type, a prompt-first tool suits better. Reports refresh weekly, so it is a trend tool rather than a daily monitor.

If you are comparing, Analyze AI adds GA4 traffic analytics from $99/month, Waikay starts at $24.95/month with a focus on what AI gets wrong about you, and Semrush AI Toolkit suits teams already living in Semrush.