AI visibility tools · Web analytics suite with AI visibility and AI traffic tracking
Similarweb AI Search Intelligence: brand visibility plus AI traffic
Similarweb AI Search Intelligence is Similarweb's toolkit for AI search. AI Brand Visibility measures how often ChatGPT, Google AI Mode, Gemini and Perplexity mention your brand, with prompt, citation and sentiment analysis, and AI Traffic measures the visits AI chatbots send to your site and to competitors. The entry AEO Intelligence plan is listed at $99 for one user and 150 tracked prompts, with larger bundles adding Similarweb's SEO, competitive and ad data.
- Website
- aisearch.similarweb.com
- Category
- Web analytics suite with AI visibility and AI traffic tracking
- Pricing
- AEO Intelligence $99 (1 user, 150 prompts, 3 months history); AEO, SEO and Competitive Intel $333; plus Ads $542 (billing period not stated on the page)
- Free option
- Free trial offered (length not published)
- AI engines tracked
- ChatGPT, Google AI Mode, Gemini, Perplexity
- Best for
- Marketing and SEO teams that already use Similarweb, or want AI visibility and AI referral traffic measured in the same place as competitor web data.
- Not ideal for
- Teams that need Claude, Grok or Copilot answers tracked for visibility (the tracker covers four platforms), or more than one tracked brand on the entry plan.
What Similarweb AI Search Intelligence does
- AI Brand Visibility: share of AI answers that mention you
- Brand Mention Share against the top 30 brands per topic
- AI Prompt Analysis: prompts, responses, mentions and sources
- AI Citation Analysis down to the exact URL
- AI Sentiment Analysis by topic
- AI Traffic: chatbot referral visits to you and competitors
What Similarweb AI is
Similarweb is best known for estimating website traffic and competitor data. In July 2025 it launched what it then called the GenAI Intelligence Toolkit, combining AI Brand Visibility and AI Traffic. Its AI search site now groups these under AI Search Intelligence, with components for brand visibility, prompt analysis, citation analysis, sentiment and traffic.
The pairing is the point. Similarweb's launch release argued that visibility alone is not enough: you also need to know which AI answers drive traffic to which pages. If you already track AI referral traffic in analytics, Similarweb adds the competitor side, showing visits AI sends to rivals' landing pages too.
How AI Brand Visibility measures you
- Visibility share. Each AI answer that mentions your brand scores 1. Your visibility is the percentage of analyzed answers that mention you.
- Brand Mention Share. Your share of all brand mentions across prompts in your topics, compared with competitors. This is Similarweb's version of AI share of voice.
- Competitor benchmarking. The top 30 brands for each tracked topic.
- Prompt Analysis. The prompts people enter about your topics, what AI answered, and whether you were mentioned.
- Citation Analysis. The domains and exact URLs that influence answers.
- Sentiment. Positive, neutral and negative mentions by topic.
The visibility tracker covers four platforms: ChatGPT, Google AI Mode, Gemini and Perplexity. AI Traffic is broader; Similarweb's site lists traffic trackers for chatbots such as Claude, Grok and DeepSeek.
Plans and pricing
| Plan | Price | Users | History | What it adds |
|---|---|---|---|---|
| AEO Intelligence | $99 | 1 | 3 months | 150 tracked prompts; brand visibility, sentiment, citations, AI Traffic |
| AEO, SEO and Competitive Intel | $333 | 1 | 6 months | Similarweb's SEO and competitive intelligence |
| AEO, SEO, Ads and Competitive Intel | $542 | 1 | 6 months | Ad intelligence |
The pricing section does not state whether these are monthly or annual figures, or the currency. Each plan has a "Try it for free" button, but the trial length is not published. The FAQ says the standalone $99 offer includes AI Traffic, AI Brand Visibility and Website Rankings.
Who it fits
Similarweb AI suits teams that already use Similarweb, or analysts who want AI visibility next to traffic and competitor data. If you need a dedicated AI tracker with more engines, compare Semrush AI Toolkit, Ahrefs Brand Radar or Peec AI.
Similarweb AI Search Intelligence and GetPicked
Similarweb pairs AI visibility with its traffic and competitive data, which is strong for analysts who want to see whether AI mentions turn into visits. GetPicked is narrower: a Pick Check (free with an account) of how ChatGPT, Claude, Gemini, Perplexity and Grok answer for your site, then copy-ready fixes verified after they go live, with a human approving every change. Choose Similarweb to measure the market; choose GetPicked to find and fix why AI engines skip you.
GetPicked wrote this page and sells a competing product. Facts above come from Similarweb AI Search Intelligence's own pages, linked below.
Questions
- What is Similarweb AI?
- Similarweb's AI products are grouped as AI Search Intelligence. The two main parts are AI Brand Visibility, which measures how often AI answers mention your brand, and AI Traffic, which measures the visits AI chatbots send to your site and competitors' sites.
- Which AI platforms does Similarweb AI Brand Visibility track?
- Similarweb says the tracker currently covers ChatGPT, Google AI Mode, Gemini and Perplexity. AI Traffic is a separate measure of referral visits, and Similarweb's site lists traffic trackers for other chatbots such as Claude, Grok and DeepSeek.
- How much does Similarweb AI Search Intelligence cost?
- Similarweb lists AEO Intelligence at $99 (one user, 150 tracked prompts, three months of history), a $333 bundle that adds SEO and competitive intelligence, and a $542 bundle that adds ad intelligence. The page does not state the billing period.
- How does Similarweb calculate AI visibility?
- Each AI answer that mentions your brand scores 1, and visibility is the share of analyzed answers that mention you. Brand Mention Share compares your mentions with competitors' within your tracked topics.
Other AI visibility tools
Sources
Checked against these pages on 2026-10-19. Operators change their crawlers; check the source before relying on a detail.