AI visibility tools · AI visibility monitoring and agent-facing site layer
Scrunch AI: pricing, AXP and AI platforms it monitors
Scrunch (often searched as Scrunch AI) is an AI customer experience platform that monitors how a brand shows up in ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and AI Overviews, and Meta, explains why, and offers AXP, a parallel machine-readable version of your site for AI agents. Plans start at $250/month billed annually ($300 month to month) with a 7-day free trial.
- Website
- scrunch.com
- Category
- AI visibility monitoring and agent-facing site layer
- Pricing
- Starter $250/month billed annually ($300 monthly, 350 custom prompts); Growth $417/month annually ($500 monthly, 700 prompts); Enterprise custom
- Free option
- 7-day free trial of Starter, no card required
- AI engines tracked
- ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Meta
- Best for
- Brand and marketing teams, agencies and multi-brand enterprises that want large prompt allowances, persona-based tracking and a technical layer for AI agents.
- Not ideal for
- Small businesses that need a low entry price or want someone to make the content and site fixes with them.
What Scrunch does
- Monitoring of prompts, topics and entities with citations, competitors and rankings
- Insights: optimization guidance, citation analysis and AI bot crawl error detection
- AXP (Agent Experience Platform): a lightweight, machine-readable version of your site for AI agents
- Page audits, personas and AI agent traffic monitoring
- Enterprise: SAML/OIDC SSO, RBAC and a Data API
What Scrunch does
Scrunch groups its product into three parts.
- Monitoring tracks your presence, position and performance across AI platforms for prompts, topics and entities, with citations, competitor rankings, AI bot traffic and benchmarks by persona, topic and region.
- Insights explains why you do or do not appear: which sources the models rely on, what to change, and where AI crawlers hit errors on your site.
- AXP (Agent Experience Platform) is the unusual part. Scrunch says it creates a parallel, lightweight version of your site translated for AI agents: compressed, machine-readable pages served to bots while people see your normal design. The goal is better crawl success and more citations.
The split matters when you read the numbers. Monitoring tells you how often you are named or cited for a prompt set; Insights and AXP work on the reasons, from which third-party sources the models trust to whether their crawlers can fetch your pages at all. Personas let you run the same prompts as different kinds of buyer, since answers often change with the stated role or need.
Scrunch says 500+ companies and agencies use it, naming Lenovo, Skims, Crunchbase and Penn State, and that it is SOC 2 Type II compliant.
Scrunch pricing
| Starter | Growth | Enterprise | |
|---|---|---|---|
| Monthly, billed annually | $250 | $417 | Custom |
| Month to month | $300 | $500 | Custom |
| Custom prompts | 350 | 700 | Custom |
| Industry prompts | 1,000 | 2,500 | Not listed |
| Seats | 3 | 5 | Custom |
| Page audits | 5 | 10 | Custom |
| Personas | 3 | 5 | Custom |
Every plan includes the same platforms, citation tracking, key topic monitoring, agent traffic monitoring and Google SSO. Growth adds strategy reviews; Enterprise adds SAML/OIDC SSO, the Data API and Slack support. Extra seats are $25/month each.
Strengths and limits
Strengths. Published prices with large prompt allowances (350 custom prompts at the entry tier). Persona-based tracking reflects that answers change with who is asking. AXP and crawl error detection treat AI crawlers as a technical audience, which pairs well with checking your robots.txt and llms.txt.
Limits. The entry price is several times that of lighter monitors. AXP plan availability is not stated on the pricing page. As with other dashboards, content changes are still your team's job.
Scrunch alternatives
Teams evaluating Scrunch often compare Profound, AthenaHQ and Peec AI. If content production is the bottleneck, AirOps pairs visibility tracking with content workflows.
Scrunch and GetPicked
Scrunch is a platform for marketing and web teams: large prompt sets, persona tracking and AXP to change how agents read your site. GetPicked starts with a Pick Check (free with an account) across ChatGPT, Claude, Gemini, Perplexity and Grok, then gives a small company copy-ready fixes, or a done-with-you Fix Pack, and verifies them after they go live. Scrunch fits a team that wants a tool with infrastructure; GetPicked fits an owner who wants the fixes made with them.
GetPicked wrote this page and sells a competing product. Facts above come from Scrunch's own pages, linked below.
Questions
- How much does Scrunch cost?
- Starter is $300/month month to month or $250/month billed annually, Growth is $500/month or $417/month billed annually, and Enterprise is custom. Annual billing is 17% off. Extra seats are $25/month each.
- What is Scrunch AXP?
- AXP, the Agent Experience Platform, creates a parallel, lightweight version of your site translated for AI agents. Agents get compressed, machine-readable pages while human visitors keep the normal design. Scrunch's pricing page does not say which plans include it, so ask before you buy.
- Which AI platforms does Scrunch track?
- Its pricing page lists ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and AI Overviews, and Meta on all plans. Microsoft Copilot is mentioned on the homepage as an example of a major AI surface.
- Does Scrunch offer a free trial?
- Yes. Starter has a 7-day free trial with instant signup and no card. Enterprise trials are limited to one brand and exclude SSO and the Data API.
More on Scrunch
Other AI visibility tools
Sources
Checked against these pages on 2026-10-19. Operators change their crawlers; check the source before relying on a detail.