AI visibility tools · AI visibility and GEO platform
Promptwatch pricing and features: GEO platform from Amsterdam
Promptwatch is an AI search visibility and GEO platform from Promptwatch B.V., launched in Amsterdam in April 2025. It tracks how ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity, Copilot, Claude, Grok, DeepSeek, Mistral and Amazon Alexa mention and cite a brand, adds AI crawler logs and visitor analytics, and uses content agents to write and publish pages. Brand plans start at $95/month (Essential) with a 7-day free trial; agency plans start at $199/month.
- Website
- promptwatch.com
- Category
- AI visibility and GEO platform
- Pricing
- Brand plans: Essential $95/month, Professional $245/month, Business $579/month, Enterprise custom. Agency plans: $199, $399 and $799/month
- Free option
- 7-day free trial on Essential, Professional, Kick-off and Growth; free AI visibility report and free tools
- AI engines tracked
- ChatGPT (with web search), Google AI Overviews, Google AI Mode, Google Gemini, Perplexity, Microsoft Copilot, Anthropic Claude, Grok, DeepSeek, Mistral, Amazon Alexa
- Best for
- Marketing, SEO and content teams at brands, and agencies, that want tracking, crawler logs and content production in one self-serve tool.
- Not ideal for
- Teams that need all engines on the entry plan (brand plans include 4 models of your choice) or that want a service to handle the work.
What Promptwatch does
- Prompt tracking with visibility score, share of voice, position and sentiment
- Citation and offsite mention tracking (Reddit, YouTube, LinkedIn)
- Agent Analytics: real-time AI crawler logs
- Visitor analytics for traffic from AI assistants
- Content Agents that write and publish to WordPress, Webflow and Framer
- Agent Chat, MCP and REST API
What Promptwatch is
Promptwatch B.V. launched on April 1, 2025 in Amsterdam, with a New York office added in 2026. It was founded by Gijs de Groot (CEO) and Klaas Foppen and reports €7.2M in total funding, most of it a €6M seed round led by Seed + Speed Ventures in July 2026. It says 1,840+ brands and agencies use it, naming Duolingo, Yelp, Typeform and Shutterstock among them.
The product is built as a loop: monitor what AI says about you, trace where the answer came from, act on the gaps, then measure the effect on your own site. Each step is a separate module in one app.
Plans and pricing
Brand plans
| Essential | Professional | Business | Enterprise | |
|---|---|---|---|---|
| Price/month | $95 | $245 | $579 | Custom |
| Active prompts | 50 | 150 | 350 | Custom |
| Responses | 6,000 | 18,000 | 42,000 | Custom |
| AI models | 4 of your choice | 4 of your choice | 4 of your choice | All |
| Seats | 1 | 2 | 5 | Custom |
| AEO articles | None | 5 | 10 | Custom |
| 7-day free trial | Yes | Yes | No | No |
AI crawler logs start on Professional. The automated Content Agent, ChatGPT Shopping insights and Ads Radar start on Business.
Agency plans are Kick-off ($199), Growth ($399) and Scale ($799) per month. All include unlimited projects and prompts, all AI models and 10 seats, but not AEO articles, the Content Agent or ChatGPT Shopping.
How it measures
Promptwatch says it collects answers from the real user interfaces of each AI platform, not only from APIs, and runs every prompt daily across the models, countries and languages you choose. It reports a Visibility Score (0 to 100, weighted by placement and depth), share of voice, average position and sentiment, plus which pages, domains, Reddit threads and YouTube videos get cited. See AI share of voice for how that metric is usually defined.
Two modules go beyond answer tracking. Agent Analytics shows which pages AI crawlers such as GPTBot read and where they hit errors, installed through your CDN or a WordPress plugin. Visitor analytics attribute human visits and conversions to ChatGPT, Perplexity and other assistants.
Strengths, limits and alternatives
Promptwatch is strong when you want one tool to go from "we are missing on this prompt" to a published page, with crawler data to tell an access problem from a content problem. The limits: brand plans cap you at 4 models, and seats are tight on the lower tiers. Close alternatives are Searchable (unlimited seats, three engines included), Rankscale (every engine on every plan, credit pricing) and Peec AI.
Promptwatch and GetPicked
Promptwatch is a self-serve platform with a lot of surface area: prompt tracking, crawler logs, visitor analytics and agents that write and publish content. GetPicked is smaller in scope: a Pick Check (free with an account) across ChatGPT, Claude, Gemini, Perplexity and Grok, then copy-ready fixes that a human approves before anything changes, verified after they go live. Pick Promptwatch if you have a team to run it.
GetPicked wrote this page and sells a competing product. Facts above come from Promptwatch's own pages, linked below.
Questions
- How much does Promptwatch cost?
- Brand plans are Essential $95/month, Professional $245/month and Business $579/month, with Enterprise priced on request. Agency plans are Kick-off $199/month, Growth $399/month and Scale $799/month. Euro prices are also listed.
- Does Promptwatch have a free trial?
- Yes. Essential, Professional, Kick-off and Growth come with a 7-day free trial. Promptwatch also offers a free AI visibility report and free tools such as an llms.txt generator and an AI crawler URL inspector.
- Which AI engines does Promptwatch monitor?
- ChatGPT with web search, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Microsoft Copilot, Claude, Grok, DeepSeek, Mistral and Amazon Alexa, collected from the real user interfaces. Brand plans let you pick 4 models; agency plans and Enterprise include all.
- Who is behind Promptwatch?
- Promptwatch B.V. was founded by Gijs de Groot (CEO) and Klaas Foppen and launched on April 1, 2025 in Amsterdam. It reports EUR 7.2M in total funding, including a EUR 6M seed round in July 2026.
Other AI visibility tools
Sources
Checked against these pages on 2026-10-19. Operators change their crawlers; check the source before relying on a detail.