Wix SEO for AI search: robots.txt, sitemap and llms.txt settings

Wix robots.txt: where it is and how to edit it

Wix serves robots.txt at your domain root and, by default, lets search engine bots reach every page. Password-protected pages, members-only pages and pages you set to noindex stay out of reach regardless. To change the file:

1. In your site's dashboard open SEO & GEO.
2. Scroll to Tools and settings and click Robots.txt Editor.
3. Click View File and add your directives under This is your current file.
4. Click Save Changes, then Save.

Wix labels this an advanced feature, and its Customer Care team will not troubleshoot your edits. If something breaks, the same screen has Reset to Default. Search engines only see the change on their next crawl, so test the live file with the robots.txt checker rather than waiting.

AI crawlers on Wix

There is no "block AI" switch. Wix's help center gives a starting block list for the Robots.txt Editor:

User-agent: CCBot
Disallow: /

User-agent: GPTBot
Disallow: /

User-agent: ChatGPT-User
Disallow: /

Think before pasting it. GPTBot collects training data, but ChatGPT-User fetches a page when a person asks ChatGPT about it, so blocking that one removes you from live answers. Wix's alternative for a single page is the nosnippet robots meta tag (Pages & Menu > More Actions > SEO basics > Advanced SEO > Robots meta tag), which Wix says stops that page's text being used directly in AI overviews. Wix also warns that blocking AI crawlers may limit its NLWeb features.

Wix sitemap

Wix generates /sitemap.xml as an index and keeps it current. Connecting Google Search Console from the SEO Setup Checklist submits it automatically (Premium plan and connected domain required). To submit by hand, verify your domain in Search Console, open Sitemaps, enter sitemap.xml and submit; for Bing Webmaster Tools use the full URL. Wix Multilingual subdomains each have their own sitemap and need their own property.

llms.txt on Wix

Wix creates an llms.txt for you once the site is upgraded, has a custom domain and allows indexing. It summarizes public content and agent resources such as MCP, never private or members-only pages. To view it go to SEO & GEO > Tools and settings > Go to llms.txt > View File. To edit, use More Actions > Edit file; editing stops automatic updates until you click Reset to Default. The Use your llms.txt file toggle turns it off. Check what it actually says with the llms.txt checker: an auto-generated summary may not describe what you sell the way buyers ask about it.

Structured data

Wix adds preset schema markup to app pages: Product on store items, Course on booking services, Article (BlogPosting by default) on blog posts, Event on events and Images on portfolio items. Add custom JSON-LD in each page's SEO settings with + Add New Markup; Wix accepts JSON-LD only, up to five markups per setting, each under 7,000 characters. An Organization block on the homepage, naming the business the same way as your other profiles, is a sensible first addition.