What ChatGPT, Claude, Gemini and Perplexity cite for skincare brands
October 2026: we asked 4 buyer questions 3 times on each engine and collected 48 answers with 275 cited sources. The share is how many answers cited a site at least once; the range shows how much it could move from run to run.
Most cited sites
| # | Site | Kind | Share of answers |
|---|---|---|---|
| 1 | marieclaire.com | Other sites | 27% (17%–41%) |
| 2 | ulta.com | Other sites | 27% (17%–41%) |
| 3 | today.com | Other sites | 21% (12%–34%) |
| 4 | nbcnews.com | Other sites | 19% (10%–32%) |
| 5 | whowhatwear.com | Other sites | 19% (10%–32%) |
| 6 | realsimple.com | Other sites | 17% (9%–30%) |
| 7 | dermstore.com | Other sites | 15% (7%–27%) |
| 8 | goodhousekeeping.com | Other sites | 15% (7%–27%) |
| 9 | womenshealthmag.com | News and magazines | 15% (7%–27%) |
| 10 | allure.com | Reviews and best-of lists | 13% (6%–25%) |
| 11 | consumerhealthdigest.com | Other sites | 13% (6%–25%) |
| 12 | gq.com | Other sites | 13% (6%–25%) |
| 13 | people.com | Other sites | 13% (6%–25%) |
| 14 | rankandstyle.com | Other sites | 13% (6%–25%) |
| 15 | ca.style.yahoo.com | Other sites | 10% (5%–22%) |
Where the citations come from
- Other sites82%
- News and magazines6%
- Reviews and best-of lists5%
- Brands' own sites3%
- Reference and app stores2%
- Video1%
- Communities and forums1%
Brands named
Share of answers naming each brand. Brands outside our list are not counted here.
- CeraVe88%
- La Roche-Posay81%
- Vanicream58%
- The Ordinary44%
- Neutrogena21%
- Cetaphil17%
- First Aid Beauty15%
- Paula's Choice6%
Each engine reads different sites
ChatGPT
12 answers
- aad.org25%
- allure.com25%
- today.com25%
- consumerreports.org17%
- laroche-posay.us17%
Claude
12 answers
- consumerhealthdigest.com50%
- marieclaire.com42%
- dermapproved.com33%
- glamourora.com25%
- globalbrandsmagazine.com25%
Gemini
12 answers
- beautypackaging.com33%
- dermstore.com33%
- today.com33%
- whowhatwear.com33%
- reddit.com25%
Perplexity
12 answers
- realsimple.com67%
- goodhousekeeping.com50%
- gq.com50%
- marieclaire.com50%
- people.com50%
What to do with this
- Be on the sites the engines read: allure.com, byrdie.com. Claim your profile, ask happy customers for reviews, and answer real questions where you can help. Never buy reviews or votes.
- Publish the pages these answers quote: a clear comparison page, pricing, and who you are for.
- Make sure the crawlers behind these engines can reach your site at all.
Questions asked
- What are the best skincare products to buy in 2026?
- Recommend skincare products for people with sensitive skin.
- What is the best skincare products brand for daily use?
- Recommend skincare products under $50 with good reviews.
Answers come from each engine's official API with web search on, one plain question per call. AI answers vary run to run, so treat small differences as noise. Data: JSON (CC BY 4.0, credit GetPicked). Full method