What ChatGPT, Claude, Gemini and Perplexity cite for password managers
October 2026: we asked 5 buyer questions 3 times on each engine and collected 60 answers with 429 cited sources. The share is how many answers cited a site at least once; the range shows how much it could move from run to run.
Most cited sites
| # | Site | Kind | Share of answers |
|---|---|---|---|
| 1 | security.org | Other sites | 68% (56%–79%) |
| 2 | cnet.com | Reviews and best-of lists | 40% (29%–53%) |
| 3 | techradar.com | Reviews and best-of lists | 37% (26%–49%) |
| 4 | zapier.com | Reviews and best-of lists | 37% (26%–49%) |
| 5 | cyberinsider.com | Other sites | 33% (23%–46%) |
| 6 | passwordmanager.com | Other sites | 33% (23%–46%) |
| 7 | allaboutcookies.org | Other sites | 28% (19%–41%) |
| 8 | cybernews.com | Other sites | 28% (19%–41%) |
| 9 | adblock-tester.com | Other sites | 25% (16%–37%) |
| 10 | wired.com | News and magazines | 23% (14%–35%) |
| 11 | pcmag.com | Reviews and best-of lists | 22% (13%–34%) |
| 12 | techrepublic.com | Other sites | 22% (13%–34%) |
| 13 | nytimes.com | News and magazines | 20% (12%–32%) |
| 14 | pcworld.com | Other sites | 20% (12%–32%) |
| 15 | cnbc.com | News and magazines | 17% (9%–28%) |
Where the citations come from
- Other sites61%
- Reviews and best-of lists24%
- News and magazines10%
- Brands' own sites4%
- Communities and forums1%
Brands named
Share of answers naming each brand. Brands outside our list are not counted here.
- Bitwarden100%
- 1Password88%
- NordPass63%
- Proton Pass58%
- Dashlane33%
- RoboForm27%
- Apple Passwords17%
- KeePassXC7%
- Keeper Security2%
- LastPass2%
Each engine reads different sites
ChatGPT
15 answers
- zapier.com33%
- bitwarden.com27%
- tomsguide.com27%
- pcworld.com20%
- support.1password.com20%
Claude
15 answers
- security.org100%
- cyberinsider.com80%
- cybernews.com80%
- techradar.com60%
- adblock-tester.com53%
Gemini
15 answers
- passwordmanager.com93%
- allaboutcookies.org67%
- security.org67%
- cnet.com60%
- adblock-tester.com47%
Perplexity
15 answers
- cnet.com100%
- security.org100%
- nytimes.com80%
- wired.com80%
- cnbc.com60%
What to do with this
- Be on the sites the engines read: cnet.com, techradar.com, zapier.com. Claim your profile, ask happy customers for reviews, and answer real questions where you can help. Never buy reviews or votes.
- Publish the pages these answers quote: a clear comparison page, pricing, and who you are for.
- Make sure the crawlers behind these engines can reach your site at all.
Questions asked
- What is the best password manager in 2026?
- What password manager would you recommend for families and small teams?
- Recommend a password manager.
- What are the top password manager options and how do they compare?
- Is there a free or cheap password manager that is good enough?
Answers come from each engine's official API with web search on, one plain question per call. AI answers vary run to run, so treat small differences as noise. Data: JSON (CC BY 4.0, credit GetPicked). Full method