The AI Pickability Checklist for Shopify Merchants

Use this checklist to evaluate your store's readiness for AI shopping agents. Each signal is a dimension that GetPicked's audit scores.

Product Schema (15% of score)

• [ ] Product name is specific and descriptive (not just a brand name)
• [ ] brand field is set and consistent
• [ ] description is detailed (100+ words) and includes key features
• [ ] image is high-quality and matches the product
• [ ] sku or gtin/mpn is present
• [ ] offers includes price, availability, and condition
• [ ] aggregateRating present if you have reviews

Crawlability (10% of score)

• [ ] robots.txt allows AI system crawlers
• [ ] sitemap.xml is accessible and includes all product pages
• [ ] No aggressive JavaScript rendering that blocks crawlers
• [ ] Page load time under 3 seconds on mobile

Product Clarity (15% of score)

• [ ] Product has a clear use case ("best for X")
• [ ] Target customer described explicitly
• [ ] Key specs (size, material, ingredients) are listed
• [ ] Claims are specific, not vague ("reduces fine lines" not "improves skin")

Evidence and Trust (15% of score)

• [ ] Product has customer reviews (even a few)
• [ ] Trust signals visible (shipping, returns, security badges)
• [ ] Any certifications or testing mentioned
• [ ] Clear brand story on homepage or About page

Prompt Fit (15% of score)

• [ ] Product page answers "what is it?" immediately
• [ ] FAQ section with common buyer questions
• [ ] Comparison table for alternatives
• [ ] "Best for" positioning statement
• [ ] Copy written in natural language matching customer queries

Comparison Readiness (10% of score)

• [ ] Clear differentiation from similar products
• [ ] Price-positioning statement ("premium option" / "budget-friendly")
• [ ] Named alternatives mentioned ("compare to X")
• [ ] Size/variant options clearly listed

Feed Readiness (10% of score)

• [ ] Product data consistent across site, Google Merchant, and marketplaces
• [ ] Clean, standardized product identifiers
• [ ] No duplicate products with varying descriptions
• [ ] Inventory data updated in real time

Authority and Citation (10% of score)

• [ ] External mentions or press coverage exists
• [ ] Links to reputable sources for claims
• [ ] Product URLs are stable (no frequent URL changes)
• [ ] Brand mentions across multiple surfaces (not just your site)

Run the Full Audit

This checklist covers the fundamentals. GetPicked's full audit runs a multi-dimensional scoring model across all eight dimensions, generating a Pickability Score from 0-100 with specific recommendations for each gap.